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'New Mover' Direct Marketing for Consumer Banking
Capture the people who are either actively looking for, or responsive to, finding a new bank. If you don't ask for their business, someone else will. Here's how Insights Direct can help:
Performance & Results
- Through a history of testing and proven results, our 'new mover' marketing solutions will have an immediate and very positive impact on customer acquisition initiatives.
- From checking and savings product business development to cross-selling other consumer banking products; the service offerings are comprehensive and results-driven.
- Insights Direct has model programs that have proven successful for the client base, which includes global banking systems.
- Proven Results... Guaranteed Performance — The bottom line benefit of utilizing the ID model is that it will help your financial institutions increase its market share.
- Working Together... Every Step of the Way — Insights Direct works closely with financial institutions to implement a successful program for increasing your customer base. After our direct marketing program is in place, we continue to monitor the program's effectiveness and suggest changes
as needed.
Viable Resources & Tools
- Insights Direct develops and manages 'new mover' programs by utilizing superior resources.
- New Mover Data - Most timely and accurate data sources available for selection.
- Insights Direct performs a thorough analysis of the market for each of your branches and accesses the numerous resources to identify a highly qualified group of potential customers. Our sophisticated database services capture people in transition: i.e. individuals who have moved to the
community, changed jobs, experienced lifestyle changes and find themselves looking for a new account relationship. Insights Direct will help you pinpoint these prospects and direct them to your targeted branches. In many markets, Insights Direct is helping financial institutions capture
30-40% of the market mobility around each institution's retail branch.
- After more than 15 years perfecting the intelligence-driven approach to marketing, we know when, where, and how to reach your best prospects and turn them into customers.
- Insights Direct produces a tremendous amount of mail volume, which allows you to take advantage of economies of scale, resulting in lower acquisition costs for new accounts.
- We have tested hundreds of packages to find the most cost-effective and efficient mailers.
- Customers acquired through the New Mover program are responsive to Customer Relationship Marketing programs and future direct marketing efforts.
Highly Customized and Personalized Approach
- Using the most advanced creative and operational tools to position branch location information that is in surgical proximity to the geography of each new mover.
- Meticulous mapping enhancements allow clients to apply effective relationship marketing tactics.
- Robust monthly reporting. Variable text and MAPPING.
- Developing the marketing plan that incorporates proven promotional offers and resources that are highly effective in generating responses from consumers.
Always Testing!
- Managing secondary pilots to test alternative data sources, promotions, creative, markets, etc.
- Control Group Strategies and Analysis
Insights Direct uses superior tools and resources to customize turnkey initiatives for our clients.
- Data processing Unit (list acquisition, database management, demographic qualifiers, etc.)
- Creative and Design Services
- Fulfillment Operations
- Print Production
- Measurement Tools (Assessing "true" ROI)
- Direct Response Planning/Management
For more information, click here to send an email to our Banks and Financial Institutions marketing specialists: info@insights-direct.com.
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