Newspaper

Driving Circulation Growth via the Newspaper
'New Mover' Network

Insights Direct recognizes the increasingly challenging marketplace faced by today’s newspaper publishing industry. With the digital divide growing further apart each day, more and more subscribers are going online to be informed and entertained. Coupled with the intensifying Do-Not-Call legislation, finding and acquiring qualified new subscribers has become a highly competitive necessity.

Insights Direct has been developing viable direct marketing solutions for newspapers and city magazines since 1989. Our extensive client list includes some of the nation's largest and most widely recognized newspaper publishers.

Our Newspaper Industry Mission

We are committed to helping our clients grow readership and expand circulation by managing viable programs that are well-received by new movers upon entering their home.

Why New Movers?

• New Subscriptions — New Movers are more likely than any consumer to subscribe to new publications, magazines, and local and city newspapers.
• Lifestyle Transition — Movers experience major changes, which often results in new interests they will search for information, news, and topics relevant to their lifestyle.
• Acquisition — Marketing to movers will simply enable publishers to keep current subscribers and acquire new ones.

Our Newspaper Network Concept

Reach new movers quickly and cost effectively by utilizing one attractive and flexible template. Our program utilizes variable formatting enabling each newspaper to personalize their message for their newspaper and the new mover and provides a vehicle to learn and share response rates with those who participate in the program. It also helps offset issues facing newspaper publishers

• Telemarketing & DNC lists
• Elimination of telephone directory ride along programs
• Internet usage

For more information, click here to send an email to our newspaper and publications marketing specialists: info@insights-direct.com.