April 2, 2003
Insights Direct Introduces Newspaper Network Solo Direct Mail Campaign
Insights Direct, a direct marketing company located in Paoli, PA, today announced the introduction of the Newspaper Network, a network designed to enable Newspaper Publishers to reduce costs relating to solo mail advertising directed to new movers and non-subscribers and share best practices and response levels.
Insights Direct developed the concept in an effort to assist their newspaper clients with the prohibitive costs relating to solo mail programs and rising Cost Per Order metrics as well as difficulty encountered due to growing telephone solicitation Do Not Call lists. ID's single format approach allows each of their clients to customize and target per their requirements while taking advantage of economies of scale.
"Our mission is to assist our clients in finding cost effective ways to reach their target audience and take advantage of the higher response rates expected via solo mail," said Mark Frisina, Insights Direct's VP of Sales & Marketing. "I believe our network will not only accomplish this mission but also serve as a learning tool for newspaper Circulation Directors and Marketing Managers."
About Insights Direct
Insights Direct , headquartered in Berwyn, PA , is a direct marketing company that specializes in direct marketing programs for Grocery Store chains, Healthcare systems, Newspaper Publishers, and Retailers.
Contact Us
For more information about Insights Direct e-mail us at:
info@insights-direct.com
Or contact us at our Corporate Office:
656 Swedesford Road
Suite 310
Wayne, PA 19087
Phone: 610.722.3897
Fax: 610.727.4081
