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Since 1989, ID has effectively developed and managed numerous Supermarket/Grocery Store sponsored solo mail and cooperative packages.
We offer a variety of campaigns to encapsulate the wide range of markets and audiences available to the industry. With a turnkey, hands on approach, ID is able to create and manage customized direct mail campaigns that not only reflect the needs and image of our clients, but also generate
an optimum response. Among these programs include:
- New Mover Campaigns - Connect with new movers as they are establishing habitual shopping patterns.
- Store Openings - Reach and attract established residents as you expand your footprint.
- Coop Campaign - Align yourself with well known brand names to increase traffic and shopper loyalty.
- New Parent Programs - Adapt with the evolving needs of your marketplace. ID is the vendor of choice for numerous grocers nationwide.
Our multiple program offerings provide our clients with marketing message flexibility, i.e. customized store information, unique bar coded offers, revolving expiration dates, incorporation of crossroad maps and the ability to facilitate multiple testing offers and/or seasonal information.
Our commitment to our clients extends beyond the mailing and management phase, but also to perhaps the most critical phase – Measurement and Reporting. ID will work hand in hand with appointed corporate personnel to monitor and report the actual generated response, the actual return on investment
and have the ability to recognize and adapt to any changes in the marketplace. Among the services are:
- Response Offer Testing
- Robust Reporting - Monthly/Quarterly or Annual Customer Utilization and Offer Effectiveness Measurement
- Fulfillment - Offsite storage and inventory of premium incentive items.
For more information, click here to send an email to our supermarket & grocery marketing specialists: info@insights-direct.com.
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